Masterclass: "Destination Branding Through Digital Storytelling"

On February 19, 2025, EfVET and IUS Lifelong Learning Center successfully hosted an online Masterclass titled "Destination Branding Through Digital Storytelling," bringing together educators, professionals, coordinators to explore the power of storytelling in tourism and place branding. 

Led by Ms. Nermina Šegalo, ELS Instructor and Professional Development Coordinator, the session explored how compelling narratives shape the identity of destinations, attract visitors, and create lasting emotional connections. Through engaging discussions, case studies, and interactive exercises, participants gained valuable insights into crafting authentic brand stories.

Participants left this masterclass with inspiration to apply storytelling techniques as tools for engagement and practical application in the classroom.

IUS Life continues to support initiatives that bridge education and industry, offering students and professionals opportunities to develop cutting-edge skills in branding, marketing, and digital communication.

We would like to thank our colleague Nermina Šegalo for such an interesting Masterclass. Special thanks to EfVET colleagues for their continued support.